Gold Alliance Reviews - Can They Be Trusted

Gold Alliance Reviews – 2024 Update on BBB, Fee’s & Scam Risk

Disclaimer: Precious Metals Advice is made possible by our readers. Throughout our posts there are affiliate links to certain companies that we may earn commissions from. The opinions are strictly my own and are not influenced by brands or companies. Please read our Advertising Disclosure for more information.

After conducting thorough research, we can confirm that Gold Alliance is a secure investment option. However, there are other companies in the market with lower fees and better ratings, which we will discuss in our comprehensive review.

To see a list of the best companies in 2024 click the link below:

<< Click Here To Discover The Best Gold IRA Companies of 2024 >>

If you’re in a rush, here are our top 3 picks with some information about them:


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#3 BEST FOR INVESTMENTS UNDER $5000: Birch Gold Group

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➡️ Birch Gold Group Detailed Review

Investing in gold and other precious metals has become much simpler with the rise of the internet, allowing people to quickly buy from their preferred online retailer. With so many companies now accessible on the web today though, it’s often difficult for people to decide which provider is right for their needs.

Investing in a precious metals IRA can be confusing and overwhelming, but we are here to make the process as easy as possible. Our goal is to help you open a precious metals IRA account with a reliable and trustworthy gold broker.

For that, we are reviewing both established industry veterans and newer firms so that you can have an array of options available for your consideration.

Today, we’re going to take a look at Gold Alliance.


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#1 Readers Choice

Goldco is the leader in the Precious Metals Industry. From Precious Metals IRAs to direct purchases, Goldco has maintained a near perfect track record and therefore is our #1 recommendation for all our readers.

About Gold Alliance

About Gold Alliance

Founded in 2002 by the trio of experts Joseph Sherman, Kevin Troy, and Fred Abadi, Gold Alliance quickly established itself as an industry leader when it comes to safeguarding their customers’ financial aspirations.

With two decades of combined experience selling platinum, gold, and silver, in addition to IRA-eligible products and limited vintage pieces, Gold Alliance has become a reliable place for investors to find attractive options that are sure to satisfy their objectives.

Considering adding gold to your retirement portfolio? Or perhaps you’re looking to purchase precious metals and store them yourself? Gold Alliance is here for you – they specialize in helping individuals make informed decisions when investing or storing gold.

Many investors have good reason to be weary of traditional investment approaches and unsure of how to effectively diversify their portfolios. This is where Gold Alliance can help.

Founded on the belief that investing in gold and other precious metals can provide security from government interventions and market volatility, Gold Alliance seeks to empower people with a sound and valuable approach to their investments.

Leveraging its team’s expertise, Gold Alliance provides customers with up-to-date predictions, insights, and recommendations tailored for each investor’s own personal needs and goals.

With its holistic approach to precious metals investment, Gold Alliance is transforming the way people protect themselves from outside forces both in the short-term and long-term.

Gold Alliance Products


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#1 Readers Choice

Goldco is the leader in the Precious Metals Industry. From Precious Metals IRAs to direct purchases, Goldco has maintained a near perfect track record and therefore is our #1 recommendation for all our readers.

Gold Alliance Capital specializes in providing premium gold and silver, but also has a selection of attractive platinum options for those who are interested.

To make sure you’re taking advantage of your IRA account, here’s a list of some coins approved by the IRS for gold, silver, and platinum investments:


  • Gold American Eagle – one-ounce, ½ ounce, or ¼ ounce
  • Gold Bars – one ounce or 10-ounce
  • Gold American Buffalo
  • Gold Canadian Maple Leaf
  • Gold South African Krugerrand


  • Silver American Eagle
  • Silver Round Sunshine
  • Silver Canadian Maple Leaf
  • Silver bars – 10 and 100 ounces


  • Platinum Canadian Maple Leaf
  • Platinum Australian Striped Marlin
  • Platinum British Britannia
  • One-ounce Platinum bar

Gold Alliance is also known for their premium selection of gold and silver coins, offering a variety of choices to customers. Besides this, Gold Alliance can help you buy gold or other valuable metals, even if it’s not for a retirement account.

That being said, they do not provide pricing information on their website which can make it difficult to compare prices with other precious metals retailers.

Potential customers must call the toll-free number and speak directly with a representative to get the latest pricing info. Obviously, this tactic could be seen as an inconvenience by some people.

Premium Coins vs Standard Bullion Coins – Know the Difference

Premium Coins vs Standard Bullion Coins – Know the Difference

Since gold Alliance also offers both premium coins and standard bullion coins, it is important to know the difference in order to make the most appropriate selection for your needs.

Premium Coins

A premium coin is a collectible series that is approved by many IRA providers, but they come with a hefty markup due to their limited circulation. They have the same purity level as regular bullion coins but come with a higher value due to their rarity.

At times, some companies may charge up to 25% more than the market value for them!

These types of coins are classified as semi-numismatic. Premium coins also tend to be more aesthetically pleasing than the standard bullion coins, and they often have a much greater potential for long-term capital appreciation.

Standard Coins

Standard bullion coins, on the other hand, pose as the more sound investment option when it comes to diversifying a portfolio; this is because they are typically 99.99% pure gold and have a much lower premium fee than the former.

Consequently, investors get more gold for their money with less hassle attached.


Dealing with the storage and safety of these assets can be a major headache – but with Gold Alliance you don’t need to worry. They have partnered with an IRS-approved Delaware Depository to store all of your purchased metals, so that you can be sure that your investments are safe and sound.

Once you have completed your purchase through their online account, their team will take care of the rest and make sure everything gets safely stored.

To ensure the safety of your assets, Delaware depository implements rigorous security measures including vault protection, monitors and sensors. Your valuables are in trustworthy hands!

Delaware Depository allows users to select from both segregated and non-segregated storage options to best suit their needs. Additionally, the company is backed by one of the oldest insurance companies in existence: Lloyds of London.

Not only that, the Gold Alliance team regularly sends investors weekly updates on their gold and silver investments.  Plus, you can access all your reports online at any time to stay informed about how much your assets are worth! With this real-time information in hand, you always know exactly where you stand with your investments.

Additionally, if you opt to obtain physical gold outside of an IRA account, there is an optional shipment service available so you can have them stored in another facility or your own home. This provides both convenience and control over your prized purchases.

Gold Alliance Custodian

Gold Alliance Custodian

Gold Alliance has exclusive arrangements with three premier IRA custodians:  Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company.

These custodians offer a safe and secure experience to their customers while providing superior service and innovative solutions.

Equity Trust Company

– 30 years of experience

– Manages over $25 billion in assets

– Serve all 50 states

Preferred Trust Company

– More than a decade of experience

– All-inclusive fees

– Outstanding customer service

GoldStar Trust Company

– Manages over 37,500 self-directed IRAs

– One of the most popular IRA custodians in the country

– Serves all 50 states

Gold Alliance Costs

Gold Alliance Costs

When looking into opening a gold or ‘precious metals’ IRA with Gold Alliance, there are two separate costs you should consider. Firstly, the account cost.

This stands at a flat rate of $175 per year and accounts for insurance, storage of the precious metal as well as quarterly financial statements and online access to monitor your account’s performance. The fee will remain constant year to year Regardless of your account value.

The second cost applicable to customers of Gold Alliance is ‘the cost of the metals.’ The metal prices will vary depending on their current market value which means that the cost of these metals can be subject to change.

The company does not publish prices publicly, but other companies with similar services generally list their market margins anywhere between 17 and 33 percent.

Fortunately, there is no minimum investment requirement with Gold Alliance so you can invest as much or as little as your budget requires. And better yet -all investments are free from service charges, administration fees and any hidden investment costs.

With such a great offer on the table what more could you need? Investing with Gold Alliance is certainly an attractive proposition!

Steps to Buy a Gold IRA from Gold Alliance

Steps to Buy a Gold IRA from Gold Alliance

With Gold Alliance, opening a gold IRA account is as easy as 1-2-3:

1. Open an Account: 

The first step is to open an account with Gold Alliance online. This process involves completing a few basic forms and providing the necessary information regarding your identity, funds, etc.

2. Fund Your Gold IRA: 

Once your account has been set up, you can then fund your gold IRA by transferring money from your existing retirement accounts or using the cash option.

3. Choose Metals: 

You will then be able to select from several different types of precious metals for investment including gold, silver, platinum and palladium coins or bars. With their expert guidance, you can choose which metal works best for you in accordance with current market prices and trends.

Finally, make sure your order is in compliance with the self-directed IRA rules and regulations, before it is placed and you receive confirmation from Gold Alliance.

Buyback Program


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#1 Readers Choice

Goldco is the leader in the Precious Metals Industry. From Precious Metals IRAs to direct purchases, Goldco has maintained a near perfect track record and therefore is our #1 recommendation for all our readers.

Gold Alliance offers a guarantee to buy back any metal previously purchased from them, and will also appraise metals you have purchased elsewhere. You can choose to accept or decline whatever offer they make, ensuring that you get the best value for your hard-earned money.

In addition, when it comes time for IRS requirements of taking distributions from the account, Gold Alliance offers the convenience of having physical metals shipped or receiving their value in the form of a check.

You want to make sure to take advantage of this opportunity and utilize all that Gold Alliance has to offer so you can keep on top of meeting IRS required distributions while supplementing your retirement income in the process.

Gold Alliance Pros and Cons 

After carefully analyzing Gold Alliance’s features, prices, and services in-depth, let us provide you with a brief insight into its pros & cons to help guide your decision:


  • Free storage for physical precious metals
  • Offers buy-back guarantee
  • Free $1,500 in silver for qualifying purchases
  • Two decades of experience
  • Excellent customer support


  • Precious metal prices are not available on the website; you must talk to a company representative.
  • Higher prices on premium coins

Gold Alliance Review

Gold Alliance Review

Researching a company before you do business with them is crucial to ensure you’re dealing with reputable and legitimate services. Thankfully, Gold Alliance has enough reviews online to make the process easy.

The Better Business Bureau (BBB) has accredited Gold Alliance with an A+ rating. From 177 reviews, the company has accumulated an average 4.97 out of star rating.

On TrustPilot, 32 customers have rated the company 4.7 stars and on the Business Consumer Alliance (BCA), they have an AAA rating with no complaints registered against them. These Gold Alliance reviews all point towards one conclusion – that when it comes to quality and reliability, Gold Alliance is the right choice for you.

Final Thoughts

Gold Alliance is a great choice for those looking to invest in gold, silver and other precious metals safely and securely. With their excellent customer service, competitive pricing, free storage for physical metals and buy-back guarantee, Gold Alliance provides all of the essential services that you need when investing in this market.

You will pay lower annual fees with them compared to many of their competitors in the market, making this an attractive investment option.

What’s more, they don’t require large minimum investments in order to open an account, which means that it is accessible and affordable for those who want to invest without committing too much capital at once.

Multiple platforms boast glowing reviews of Gold Alliance, making them an ideal company for precious metals investment.

So if you’re looking for a secure and reliable IRA approved precious metals company that offers top-notch customer service, Gold Alliance is the perfect choice to purchase precious metals.

We hope this Gold Alliance Review has given you the information you need to make a decision when it comes to selecting Gold Alliance as your precious metals dealer.

Invest in gold today and enjoy the peace of mind that comes from having a reliable and reputable precious metals dealer by your side.  Thank you for reading!


You can roll over a variety of investment accounts into a precious metals IRA, including 401k and 403b plans, 457 (b), Simple IRA, traditional IRAs and Roth IRAs.

Additionally, some employer-sponsored retirement plans may also qualify for a rollover to a Gold IRA. Before transferring any funds, make sure to consult a qualified tax professional who can help ensure that your investments are handled correctly.

When it comes to investing in precious metals IRA accounts, the main concern for many first time investors is what type of ownership they are actually obtaining.

With Gold Alliance, you can rest assured knowing you will be the proud owner of the physical gold and silver that is stored in your name.

All your purchases are held under your name, in a state-of-the-art IRS-approved and fully insured private depository outside of the banking system. This ensures that your precious metals remain secure and accessible to you anytime.

No, there are no taxes or penalties for transferring money from your IRA or 401 (k) into a Precious Metals IRA if done correctly.

It is important to note that the IRS does impose certain requirements when it comes to investments in precious metals, so be sure to review those carefully before making any transfers.

Your qualified Gold Alliance representative will be more than happy to answer any questions you may have regarding this.

Gold and silver can be an unpredictable investment, similar to other investments. The cost of these metals may increase or lessen based on the marketplace today.

However, this unsteadiness is usually less than that found in stocks and bonds, making them desirable for those looking to strengthen their portfolio diversity.

Moreover, gold and silver are historically considered a safeguard against inflation; therefore they offer a secure solution for preserving your financial future.  When you purchase gold through Gold Alliance, you can trust that your investments are in excellent hands.

• Gold Alliance provides low fees and no minimum investment requirements, which make them an attractive option for those looking to begin investing without breaking the bank.

• Gold Alliance’s customer service team is dedicated to providing assistance and answering any questions customers may have regarding their investments.

• Gold Alliance carries a wide selection of coins and bars that meet IRS requirements for eligibility in an IRA, allowing customers to invest in gold and silver as part of their retirement plan.

• The company provides secure storage options, including insured vaulted storage, ensuring that your precious metals are safe at all times.

• Gold Alliance also offers shipping services so you can receive your coins or bars anywhere in the world quickly and securely.

When it comes to precious metals IRAs, you want to make sure your purchases are IRS-approved. Generally, the Gold American Eagle and Silver Eagles meet this criterion.

In addition, any gold coins accepted as legal tender that are at least 99.5% pure can also be included in a qualified precious metal IRA.

If you are thinking about silver coins, the purity must be even higher to be approved – 99.9%. Make sure any precious metal investments you purchase meet these standards for eligibility in an IRA.

Investing in a gold IRA can be a wise decision due to the fact that gold has been valued for thousands of years and is often seen as a hedge against inflation.

  1. Gold IRA accounts offer certain tax advantages compared to other types of investments, such as deferring taxes on retirement income and having lower taxes overall.
  2. Gold can help provide for more financial security for both you and your family, as its value tends to not drastically change or decrease like stocks or bonds do.
  3. Gold is an excellent choice for those looking to diversify their portfolios, as it offers a secure solution which can be less volatile than other investments in the market.
  4. With Gold Alliance, customers have access to a wide selection of coins and bars that meet the requirements for eligibility in a gold IRA, in addition to storage, shipping, and insurance options which help ensure the safety of your investment at any time.